At Inther Software Development (ISD), we believe technology matters most when it supports a greater purpose. That’s what brought us into the MCharity project five years ago, a platform created to help people in moments of real need. From the beginning, we saw an opportunity to contribute more than code, to strengthen a mission that resonated with us. Here’s how this partnership grew and evolved over the years.
2020: A Vision Is Born
When mcharity.org was launched (around 2020), its founder, Tatiana Rusu, brought with her a clear vision shaped by years of volunteering and helping families in need while living abroad.
In Tatiana’s words, the “M” in MCharity originally stood for Moldova but later evolved into Moment – reflecting the belief that a single moment of kindness can change a life. As our client, she came to ISD with a mission that extended far beyond technology, and our role was to help her turn that mission into a stable, scalable platform.
From the very start, ISD stepped in as a technical partner. Our mission was to build a reliable, scalable platform that could support charity campaigns, donations, storytelling, and community engagement.
2021: Initial Release and Early Challenges
In the first production year, MCharity’s architecture reflected its purpose: a template-driven content system that allows creation of independent “stories,” campaigns, and news, each rendered as a separate page. This flexibility meant that the foundation could easily run different campaigns, each with its own landing page.
However, real-world use revealed performance bottlenecks. As the volume of content, visitors, and donors grew, load times slowed. The growing load began to overwhelm the system, leading to intermittent downtime.
Because the frontend was based on a client-side architecture (browser-based rendering), metadata wasn’t reliably picked up by search engines or social platforms, which limited the platform’s visibility and reach.
2022–2023: Optimizing for Impact
Recognizing these challenges, ISD began a focused effort to optimize performance. We introduced caching, optimized the way data is loaded on the website, database query tuning, and efficient rendering, reducing page load times and server strain.
We still faced one significant challenge: a complex SEO issue that limited how well the platform was recognized by popular search engines and social media platforms, and for a long time we couldn’t find a quick or reliable solution to address it.
With no straightforward fix for making metadata visible to Facebook and Google crawlers, ISD brought in an external consultant to develop a stable solution. Together, we added a server-side rendering (SSR) layer using Node.js, allowing pages to be pre-rendered before they reach the browser. This change improved indexing by search engines and social platforms, helping MCharity’s mission be discovered by more people. Over time, Google Analytics data confirmed better organic traffic and engagement.
2023–2024: A Complete Redesign for a Stronger Platform
By 2023, the time had come for a full redesign, not just cosmetic, but structural. We overhauled the frontend, modernizing the UI/UX to make storytelling more compelling, intuitive, and mobile-friendly. Independent campaign pages now felt more like human- centric narratives rather than static templates.
Visitors weren’t just browsing, they were looking for clarity, trust, and a smooth, reliable experience. A cleaner and more structured interface helped them understand each story faster, navigate with confidence, and connect emotionally with each campaign.
At the same time, the redesign brought essential technical improvements: a modernized frontend architecture that improved responsiveness, reduced rendering time, strengthened SEO in combination with the new SSR layer, and removed legacy constraints that limited scalability. Together, these changes created a platform that feels intuitive for users while remaining flexible, stable, and ready to support future growth across both Moldova and Romania.
Behind the scenes, we strengthened the backend as well, making sure the platform could handle more users, more campaigns, and increasingly complex donation flows.
- Expanded and stabilized payment integrations to ensure reliable contribution channels:
- Moldova: PayPal, Paynet API, SMS donations, voice-call donations, bPay, MAIB tools, and manual import of donation
- Romania: Banca Transilvania (BT) API for bank card payments, PayPal, and redirect to
- Enhanced accounting and reporting through automated daily and monthly donation reports, making financial reconciliation faster, clearer, and more transparent for the foundation’s
- Optimized media storage using AWS cloud solutions to ensure secure, scalable management of all campaign assets.
- Unified all services on Amazon EC2 instances, providing the flexibility, stability, and scalability needed to support new features and peak traffic during major
Together, these improvements delivered a platform that is not only more engaging and intuitive for users, but also more robust, efficient, and ready for long-term growth.
2024–2025: Stability, Growth s Measurable Success
The redesign and optimization efforts had transformed MCharity into a stable, high- performing platform. Monitoring tools and Google Analytics showed consistent traffic growth, stronger SEO visibility, and higher donor conversion rates. These improvements highlighted ISD’s technical craftsmanship and the strength of our long-term partnership with MCharity.
The platform now supports:
- A template-driven storytelling engine, where each campaign is dynamically generated, but with its unique voice and
- Customization per country: The system adapts functionality depending on whether the campaign is managed by the Moldovan foundation or its Romanian
- Financial integrations that are robust and
- Operational tools, such as automated accounting reports, email newsletters, and notification systems to keep donors and stakeholders
Beyond Code is Partnership
ISD’s role in MCharity is more than just technical. Over these five years, our team has grown deeply invested in the mission: We support key campaigns not only by building their digital infrastructure but by contributing to their planning and execution. The project where ISD is a partner for each year, is Frumusețe fără limită, fashion show events featuring people with disabilities. fashion show events featuring people with disabilities.
Our developers, designers, and product managers engage with the MCharity team, capturing the human stories behind the donations, helping shape digital appeals, and ensuring the user journey is compassionate and effective. We’ve joined MCharity in its long-term vision: not just raising funds, but building a community where people are heard, supported, and empowered.
“The partnership between the MCharity Foundation and ISD has been one of the key pillars of our humanitarian work over the past five years. The platform .mcharity.org is more than a website, it is the heart of our mission, where hope takes shape and where a simple gesture can become a life saved. From the first concept to today’s continuously evolving version, ISD has been by our side with professionalism, patience, and solutions we could rely on. Their ongoing support, the way they adapted the platform as our campaigns grew, and their quick help in urgent moments have strengthened our trust and made our work possible. Thanks to this partnership, people can donate safely and easily from anywhere in the world, and hundreds of lives have been touched. We are truly grateful to the ISD team for their dedication and openness. Together, we are confident we will continue building a strong, modern platform that brings light where it is needed most.”
Tatiana Rusu
Why This Matters (And Why It’s a Win for ISD)
- Social impact: Our work helps support real people, from medical cases to repatriation, elderly care, and stories that bring
- Technical excellence: We turned early issues into a stable, fast platform with solid SEO, AWS infrastructure, and secure
- Long-term trust: Five years of collaboration built a shared ISD is not just a vendor, but a committed partner.
- Visibility and growth: Better SEO and stability help MCharity reach more people, and inspire more donations.
Looking Ahead: Join Us in Bringing Hope
MCharity’s mission continues to grow, and every new supporter makes a real difference. Whether it’s helping a child receive medical care, supporting an elderly person, or giving a family strength in a difficult moment, every act of kindness matters.
Together with MCharity, we believe that hope is something we build together. And you can be part of it.
Join the initiative. Read the stories. Support a campaign. Spread kindness.
Visit mcharity.org and help transform a life today.
